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Introduction

Clay and La Growth Machine are two complementary tools for modern prospecting.

Clay is a data enrichment and automation platform that helps identify companies and contacts at scale, then qualify them with precise signals such as funding, team size, or tech stack.

We are a multichannel automation tool that turns this data into personalized outreach campaigns across email, LinkedIn, and other channels.

Together, they create a powerful workflow: Clay to find and enrich the right prospects, and La Growth Machine to engage and convert them efficiently.

How to to create a targeted list of Head of Sales who’ve recently joined tech start-ups ?

First, let’s build the List in Clay, you’re going to build the clay table, starting from a people search.

1. Add your company filter :

   • Size > 50-200 employees

   • Industry > Software Development

2. Likewise for the job titles, note all relevant titles and ensure it’s the extensive list of job titles used in that country :

   • Job Titles > Head of Sales – Sales Manager

3. Then experience :

   • Nombre de mois dans le job actuel > 3

4. And last, location :

   • Location > US

 

And you can import to a new table.

Then, you can enrich from the company’s domain & find their linkedin profile.

Click on “Add enrichment”, select “Company Profile” > Company Domain.

You can then run all rows

Now that we have our list of prospects, we can export them to LGM to start our outreach campaign!

How to target companies hiring for Tech/Data roles using Clay ?

First, let’s build the List in Clay, you’re going to build the clay table, starting from a Find jobs search,

You’re looking for companies that recruit in London, offer a full-time job and also limit a one position per company. Here are the filters applied:

• Included Job Titles > Data analysts
• Location > London
• Job Type > Full-Time

You can import and enrich the results with Company’s information

Next step is to now filter all companies by their size as we are looking for positions in companies between 201 to 500 employees.

For that, you can add a column and then click on “Merge columns” to extract company information that you’ve enriched.

The query is {{Enrich LI Company}}?.size

Now you can filter out companies that interest us and start looking for Recruiters to contact using “Find people at these companies” and Include Job Title > Recruiter

Once you’re happy with the result, you can import the list to a new table.

How to import those lists in La Growth Machine ?

There are 2 options to export – depending on your Clay & LGM plan.

If you don’t have access to the APIs, you can export a csv and then import the csv into LGM. 

If you’ve got access to our native integration, you’ll need to select La Growth Machine as a Sequencer, then Select your LGM’s account by entering your API key. 

You can find it here

Once connected, you’ll be able to select an audience and map your leads’ data

And that’s it, you’re good to go and launch your new campaign! 

Now, let’s move on to the next course : Building a list from Intent data!

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