B2B Cold Email
Playbook 2024
In this Playbook you’ll see why Cold emails as you know it is about to change in 2024.
And what tactics you can set to prepare yourself and your team to get even better results in your outbound campaigns.
Get the Playbook now:
Outbound will be dead in February 2024.
If you haven’t seen the news in the Cold Email space. Let me do a quick recap.
- One of the biggest tools in the market Outreach.io sent a letter to its users informing them of major updates to Gmail and Yahoo mail’s spam rules.
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- – Any organization accounts sending more than 5000 emails per day will be categorized as “bulk sender.” This includes any emails sent, not just automated ones
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– Any company labeled bulk sender with an “abuse/spam” report rate of more than 0.3% will have all outgoing emails blocked for an (as of now) undetermined amount of time.
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– A 0.3% spam rate means you’re limited to just 3 spam reports out of 1,000 emails.
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That is some serious changes coming from Google and Yahoo for next year.
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So if you or your company is doing mass outbound right now to generate leads, you won’t be able to do that next year (or at least not at the same rate).
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The good news is: you can adapt your sales process to survive and even thrive.
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But first we have to understand why this kind of news was inevitable.
Here’s the new Cold Outreach Playbook for 2024.
So TLDR, what’s this new cold outreach playbook??
Well if I had to summarize it, let’s say that it’s basically 2 concepts :
- – (Hyper) Personalization
- – Being first
If we break things down we have 4 important points:
1. Hyper-personalized Audience
2. Hyper-personalized Copywriting
3. Multichannel and being first
4. AB(O)M Marketing and using intent
Let’s dive deep into each topic.