TL;DR
– Set up custom tracking domain matching your brand to increase trust and click rates
– Add UTM parameters to track campaign source, medium, content, and term for analytics
– Use link shorteners like Bitly to make URLs cleaner and more shareable on LinkedIn
– Place links in first comment instead of post body to get 3x more reach
– A/B test different link placements, preview images, and call-to-action text for best results